Decorative border with floral and lace patterns in red on a black background.

I MAKE THINGS BY HAND THAT PROBABLY DIDN’T HAVE TO BE

Amsterdam 〰️ Netherlands 〰️ Worldwide

Calligraphy

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Illustration

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Engraving

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Painting

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Embroidery

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Calligraphy 〰️ Illustration 〰️ Engraving 〰️ Painting 〰️ Embroidery 〰️

A DESIGN-LED CRAFT STUDIO IN AMSTERDAM

Gaia makes visual experiences, objects and details for brands, events and weddings.

From bespoke wedding stationery and hand-painted invitations to live calligraphy, illustration, engraving and personalised objects, the approach changes from project to project, but the idea stays the same:

Make it personal. Make it by hand.

Close-up of a green velvet bow with long tails, tied at the center.

A pair of blue-handled scissors pointing downward against a plain background.

White earphones and charging cable on a black surface.

A black faucet with a gold handle and a black spout, mounted on a black vertical pipe, against a black background.

A white seashell with a slightly reddish-brown margin, containing several silver nail art tools.

A set of metal sewing needles in a plastic case with green and white Japanese labeling, a metal paperclip, and a metal jewelry or craft-making clip on a black background.

Open color swatch book with various shades of yellow, pink, blue, gray, and green, labeled in multiple languages. A gray stapler is clipped onto the top of the book.

Bespoke wedding stationery, invitations and paper details, designed from scratch for celebrations with a strong sense of place and personality.

From illustrated invitations and unusual papers to menus, place cards and day-of details.

FOR WEDDINGS

Explore Weddings

A multi-tiered pink cake decorated with cherries and green leaves, displayed on a gold stand.

Watercolor illustrations of various fresh vegetables, including cherry tomatoes, a carrot, lettuce, corn on the cob, and sprigs of herbs.

Watercolor illustration of a cherub with curly blond hair, wings, and a white cloth around the waist, holding a bow and arrow, positioned as if ready to aim.

Fashion sketch of a sleeveless, fitted top with a horizontal bust detail and a flowing, full-length skirt.

Watercolor illustration of a restaurant or cafe entrance with green double doors, red curtains, potted plants on either side, and a hanging lantern above.

A cartoon-style illustration of a can of sardines with the lid partly open, revealing five fish inside. The can has a pink label with red text that reads 'SARDINES.'

Live personalisation, illustration, engraving, painted details, embroidery and unexpected things made by hand.

For brand activations, events, launches, campaigns and experiences where the craft becomes part of the occasion.

FOR BRANDS & EVENTS

Explore Brands & Events

A close-up photo of a blue hooded sweatshirt with drawstrings hanging from the hood.

A worn tube of coffee-colored paint with black cap and black text that reads "COVERUP" on the body, and "D.A. FERRERROWN" on the cap.

Close-up of a black fabric bookmark with gold floral border and text reading 'Jane Austen Pride and Prejudice D'.

An open notebook with elegant cursive writing on lined pages, held flat by a blue binder clip at the top.

A circular souvenir badge with the word 'Dior' in large black font, featuring illustrations of various animals including a rabbit, a squirrel, an owl, a deer, and a fox, with the text 'FLORENCE 2024' at the bottom. The badge is hanging from a white string attached to a silver hook.

Color swatches or paint sample cards with numbers 11, 14, 19, 65, 114, 124, and 77

A close-up view of a red round-tip paintbrush with a wooden handle and metallic ferrule, standing upright against a black background.

A woman with dark brown hair, glasses, and a black blazer is sitting at a marble table, working on a project with various art supplies and paper in front of her. There is a large vase of colorful flowers on the table and clothing on mannequins in the background.

MADE WHILE YOU WATCH.

Calligraphy, illustration, engraving and embroidery can become part of the event itself, created live for guests and clients.

LIVE

Explore Live Personalisation

Live Personalisation

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Live Calligraphy

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Live Engraving

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Brand Activations

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Live Personalisation 〰️ Live Calligraphy 〰️ Live Engraving 〰️ Brand Activations 〰️

FOR the ones who care about the paper

Bespoke wedding stationery, designed from scratch.

No templates. No collections. No copy-paste.

Explore Stationery

A blue cord with a knotted end hanging downward against a background with a gradient from black at the top to light blue at the bottom.

A tube of paint with a metallic appearance, labeled "GOLD" and "GOUACHE," featuring additional black and white text related to its design and use.

A green textured bookmark with gold decorative border and the words 'Pride and Prejudice' and 'Dior' printed on it.

Open notebook with handwritten elegant cursive calligraphy text and a blue embossing stamp at the top holding the pages open.

A round white badge with the word 'Dior' in large black letters, decorated with animal illustrations including a squirrel, owl, rabbit, deer, and fox, and the text 'FLORENCE 2024' at the bottom.

Color swatches labeled with numbers 11, 14, 65, 119, 144, and 19 displayed on a black background.

A close-up of a red paintbrush with gold accents and the words "Round Princetons" on the handle, set against a black background.

THE TECHNIQUE IS SECONDARY TO THE IDEA

SERIOUS ABOUT CRAFT. UNSERIOUS ABOUT ITSELF.

Sometimes that's calligraphy. Sometimes it's paint.

Sometimes it's a needle. Sometimes it's engraving something that probably didn't need engraving.

That's the fun part.

Gaia is a design-led craft studio based in Amsterdam, creating highly personal work across calligraphy, illustration, stationery, engraving and textile.

About

A close-up image of a black pump with a gold colored screw, mounted on a black stand, against a plain background.

A collection of metallic nail polish bottles placed inside a white seashell.

Open paint color sample book displaying various shades of pink, yellow, blue, and gray with their names in Japanese and English, with a plastic clip at the top

A collection of metal paper clips and a plastic case of sewing needles with Japanese text on it.

A close-up of a green velvet ribbon tied into a bow.

Pair of blue scissors with black handles placed on a black background.

White earphones with a tangled cable, a remote control with plus and minus buttons, and a small white adapter, all placed on a black background.

Something you've been thinking about that probably doesn't exist yet?

LET'S MAKE IT.

HAVE AN IDEA?

Get in touch

Watercolor illustration of a brown leather shoe, a brown paper bag, a dark jacket, a plaid shirt, a pint of Guinness beer, and a round wooden surface.

A three-tier pink cake decorated with cherries and green leaves, featuring heart-shaped and swag-like frosting designs, placed on a gold cake stand.

A collage of watercolor illustrations of various vegetables, including cherry tomatoes, a carrot, a zucchini flower, and a sprig of oregano.

A cherub with curly blonde hair and pink cheeks, flying with wings and holding a golden staff with a heart-shaped top. The cherub is depicted with a playful and innocent expression.

Watercolor illustration of a white dress hanging on a hanger against a black background.

Watercolor illustration of a front door with green trim, open to reveal a cozy interior with green seating, red curtains, a hanging lantern, and two potted plants outside.
Ballinahynch Castle Door.

Illustration of a can of sardines with the label reading 'SARDINES' and showing the sardines inside.

made by hand

Hand lettering, live calligraphy and painted lettering for brands, events, objects and paper.
Hand-drawn and hand-painted illustration for brands, packaging, events and objects.
Hand engraving and personalised details for objects, packaging and events.
Chainstitch calligraphy and illustration stitched onto textiles, objects and unexpected surfaces.
Invitations, menus, envelopes and other bespoke paper details.